Away from the spotlight of retail stores, the Roots Business-to-Business (B2B) Department creates custom-made goods and apparel for a wide-range of clients including high-profile names in the world of sports and entertainment.

Roots B2B specializes in creating co-branded Roots products for the unique needs of corporations, teams and organizations. Clients can choose from the stock program of core Roots products or create custom items. Merchandise is ordered for a variety of purposes from employee sales incentives to appreciation gifts to uniforms and special-event apparel.

The Roots B2B Department excels in working with outside organizations and companies. It has mastered taking other organization’s branding and putting it on the full gamut of Roots products from leather goods to apparel to accessories.

In recent years, Roots B2B has worked with conferences, film festivals, Olympic associations, production companies and sports teams. In particular, it has made customized products for NBC Television, Russell Crowe and his professional rugby team, Madonna, The Rolling Stones, Universal Studios, Warner Bros., Indigo Books and Music, Audi Canada, and the Wayne Gretzky Foundation, to name a few.

Review our list of frequently asked questions or visit our B2B site for our product catalogue.