Thank you for your interest in Roots as a potential sponsor for your charitable initiative. Roots is committed to supporting positive, meaningful initiatives that address environmental and social issues, especially in Canada. We have always believed in contributing to the communities where we live and work.

If you would like Roots to consider supporting an event or to provide a donation to your organization, please review the details below to determine whether your request meets our criteria. Please note that generally only non-profit organizations qualify for monetary assistance.

For a request to be considered by Roots, the following criteria must apply:

  • The organization has a charitable purpose and gives back to the community.
  • The event/organization falls into one of the following categories:

a) Environment-related causes
b) Community-related causes, such as those devoted to children, families in need, disaster relief, arts and culture, sports and education.
c) School fundraising initiatives.
d) A non-profit organization involved in health-related issues.

The following information must be included in your request:

  • Brief description of your group or organization and how it meets our criteria.
  • Name, address, phone/fax number and email address of the group or individual making the request.
  • Who will your organization or event benefit? What is the event’s objective and how many people are expected to attend?
  • Date and location of the event.
  • How can Roots help? Indicate the type of donation or sponsorship requested (financial, products, other) and describe how this contribution will be used.
  • Explain how the event is being promoted to your target audience.

We appreciate your interest in Roots and look forward to reviewing your submission.

While your request might meet all the criteria listed above, that does not mean
Roots will necessarily be able to make a donation to your organization. Roots receives hundreds of requests relating to worthy causes each year. We wish we could say yes to all of them but unfortunately, we do not have unlimited resources. Generally, Roots gives priority to requests that help disadvantaged children and the environment.

Requests must be received in writing at least eight weeks prior to the event date.
Please allow a response time of at least three weeks following receipt of your letter. We kindly ask that you do not call regarding the status of your request, as we will respond in writing.

Address all correspondence to:
Roots Canada
Sponsorship Requests
1400 Castlefield Ave.
Toronto, Ontario
Canada  M6B 4C4