June 11, 2010
Collaboration with Douglas Coupland marks a bold new dimension to the work of Roots and the internationally acclaimed visual artist and writer

(TORONTO): In a creative partnership with prominent visual artist and writer Douglas Coupland, Roots is launching a limited-edition clothing and accessory collection on July 8 across Canada and online at www.roots.com/douglascoupland.

The “Roots x Douglas Coupland” collection includes apparel for women/men/children, accessories, leather goods, design items, furniture, limited editions, original art and a series of pop-up stores. This is the first time Douglas Coupland has designed fashion wearables. He is best known as the internationally best-selling author of Generation X, JPod and Generation A.

"For more than 10 years I've been intimately exploring what it means to be Canadian," says Coupland. "This partnership with Roots is an amazing opportunity to keep that dialogue going with an even wider, more diverse audience."

The theme created for the ROOTS X DOUGLAS COUPLAND collection is "Canada Goes Electric" and brings together Douglas Coupland's recognizable perspective with the Roots reputation for quality goods and craftsmanship.

"For me, the clothing is an art project that takes the form of clothes,"says Coupland, who is based in Vancouver. "I’ve never really seen too much difference between writing or making visual art or design furniture or clothing. It’s still my brain – I’m just using different parts of it for different things."

The ‘x’ in Roots x Douglas Coupland is a nod to ‘Generation X’, the term he famously coined in his first novel Generation X: Tales of an Accelerated Culture, published in 1991. Since then, he’s published 12 novels and several non-fiction works.;

"For the first time in our history, we stepped back and left the design to an outside designer," explains Don Green, Co-founder of Roots. "Visually the collection is strong but beyond that, Douglas Coupland has once again shown his trademark humour and brilliance in exploring a new medium, in this case fashion. He has put forth a hopeful and positive message about this great country of ours and the results are impressive."

Co-Founder Michael Budman appreciates the complimentary nature of the collection to the overall world of Roots.

"Roots is generally thought of as acoustic, and this project is electric," says Michael. He describes the line as "Pop art, contemporary, colourful, futuristic and very energetic."

The Roots x Douglas Coupland collection launches in pop-up stores in Toronto and Vancouver, select Roots stores and online on July 8. Prices range from $3.99 to $1,973 for an extremely limited-edition silver leather "Centennial" jacket that is hand-signed by the artist and incorporates some of the collection’s most recognizable elements and icons.

Roots Facebook fans will have exclusive first access to pre-purchase select items in a Facebook pop-up store (facebook.com/roots) on June 18.

This collection is a partnership between Roots and Douglas Coupland, with producer Chris Nanos from Radke Films and art sales handled by dealer Daniel Faria from Clark & Faria.

About Douglas Coupland
Douglas Coupland was born on a NATO base in Germany in 1961. He is the author of “Generation X” followed by 12 other novels and several non-fiction works. His books have been translated into 35 languages and published in most countries around the world. He is also a visual artist, sculptor, furniture designer and the screenwriter of his first feature film Everything’s Gone Green. He lives and works in Vancouver. For further information, visit www.coupland.com.

About Roots
Established in Toronto in 1973, Roots has evolved into an internationally celebrated lifestyle brand known for its quality leather goods, athletic apparel, accessories and home furnishings. From a small store selling a single product (Roots negative-heel shoe), Roots now has 125 stores in Canada, United States and more than 40 stores in Asia. A privately held company, Roots has state-of-the-art manufacturing and design facilities in Toronto and numerous licensees. For further information, visit www.roots.com.

For more information, please contact:

Robert Sarner
Director of Communication and Public Affairs
Roots Canada
Tel: 416.781.35.74, ext. 4280


Laura Simpson
Empire PR
Tel: 416.569.8457


Tim Gallant
Empire PR
Tel: 416.569.8457