Roots Hosts Retrospective by Celebrity Photographer George Pimentel during Toronto Film Festival
Wednesday, 30 August 2006

TORONTO – The Roots flagship store on Toronto's Bloor Street today unveiled an exclusive photo exhibit featuring the images of George Pimentel, well known for his work with celebrities. Comprised of 83 pictures taken over the past 13 years, the show is timed to coincide with the opening next week the 31st Toronto International Film Festival.

Since it opened in 2002, Roots 100 Bloor West has welcomed countless celebrities attracted to the legendary Roots sense of style, pizzazz and longtime involvement with culture and the arts. Hardly a week goes by without at least one prominent entertainment figure coming into the store.

If there’s never a shortage of celebrities at Roots, the star factor will take on an added dimension over the next month. This thanks to George Pimentel’s new retrospective entitled Five Seconds that will be on view on the second floor of the Roots store from August 31 until September 28.

Working primarily in black and white with his favourite Hasselblad camera, the Toronto-based Pimentel has been documenting the stars since 1993 while traveling to red carpets around the world. A familiar face at film festivals such as Cannes, Sundance, Toronto, Venice, in addition to other major entertainment-related events (the Oscars, the Grammys, Juno Awards, Canada’s Walk of Fame, Much Music Video Awards) George’s easy-going approach to shooting photos allows him unprecedented access to celebrities.

“It’s a moment that I look for and it really only takes five seconds to get the shot,” says George, who is the main Canadian photographer for WireImage, the largest celebrity photo agency in the world, and whose work often appears in major magazines in the US and Canada. “I took my first celebrity photo of Robert DeNiro back in 1993, and since then it’s been my passion. I don’t interfere in their business and I never hassle anyone. I just manage to capture the stars in their element.”

The exhibition gives a true taste of the red carpet scene. Photos featured in the show include portraits of A-listers like Brad Pitt, Tom Cruise, Gwyneth Paltrow, Charlize Theron and Johnny Depp and dozens of others. There’s also a special portfolio of all-Canadian celebs -- Jim Carrey at Canada’s Walk of Fame, Pamela Anderson at the Vanity Fair Oscar Party, and Sandra Oh walking the red carpet in Cannes.

Five Seconds, a celebrity photo retrospective by George Pimentel on display at Roots, 100 Bloor Street West, Toronto, September 1 - September 28.

For further information, please contact:
Robert Sarner,
Director of Communication and Public Affairs
Roots Canada
Tel: 416-781-3574, ext. 4280
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Laura Simpson
Empire PR
Tel: (416) 203-8060
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