Roots Partners with Legendary U.S. Hatmaker 'New Era'
Wednesday, 29 November 2006

TORONTO - For the first time ever, Roots is collaborating with U.S.-based New Era Hats to develop a limited edition of baseball caps to be sold in select Roots stores. This collection, in which each hat is individually numbered, features the famous ‘58fifty’ New Era fit.

The initiative was spearheaded by Roots designers together with the New Era factory in Buffalo, NY to create hats in the New Era fit with the signature Roots look.

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The Limited Edition Roots Letterman by New Era
“Many of our customers already wear New Era caps, usually with a Major League Baseball logo,” says Lynne Morris, Designer, Roots Accessories. “The new limited collector’s edition, commissioned by Roots and made by New Era, is inspired by our graphics designed for fall and holiday. I think our customers will really appreciate the look and quality of these hats.””

New Era’s 85-year history includes highly successful partnerships with Major League Baseball, the NBA and NHL. The hat maker is the largest professional sports-licensed headwear company in the world and the original creator of the now famous ‘58fifty’ fit for hats.

This is a uniquely shaped, fitted hat with a wide flat peak created by New Era. This special fit is now being used in original Roots sports hats inspired by various Canadian landmarks and famous sports teams such as: the Nordique – inspired by the Quebec Nordiques, a former NHL team; the Canadian Shield – inspired by the Roots zip polo; the Parliament – inspired by Parliament Hill and the popular Toronto Maple Leafs hockey cap styles.

All hats come in pure wool gabardine fabric, (except for the Toronto Maple Leafs style, which is made from polyester mesh). They come in a custom-made Roots gift box made from a special Kraft cardstock with gold foil print. The box, which could be used to store the exclusive headgear, is also designed to work as an original gift idea for the holiday season and is only available with the limited edition hats. All hats feature Roots and New Era stickers, labels and other packaging details.

The Roots-New Era hats come with embroidery, print and flock graphics created by Roots and are priced at $58.85 - $68.85.

For further information, contact:
Robert Sarner, Director of Communication and Public Affairs
416-781-3574 ext 4280
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 
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