Wrist Action For A Good Cause
Friday, 02 March 2007
Roots bracelet helps initiative against global warming

TORONTO – Roots Canada announced today that it has surpassed $100,000 as part of its fundraising initiative in support of efforts to fight the scourge of global warming. The campaign was launched in early 2005 in conjunction with Laurie David, one of the producers of the Oscar-winning documentary film An Inconvenient Truth.
The money was raised through the sale of specially designed bracelets that sport the message STOP GLOBAL WARMING. Made from scrap leather at the Roots state-of-the-art factory in Toronto, the bracelets are sold in Roots retail stores and online on the company’s website. Net proceeds go to the Stop Global Warming Fund that is at the forefront of raising awareness about the threat to the environment and ways to combat it.
The fundraising campaign is part of Roots on-going efforts on behalf of the environment.
Ever since Roots began in 1973, Co-Founders Michael Budman and Don Green have supported initiatives and organizations involved in protecting natural resources. (For examples of this, consult www.roots.com <http://www.roots.com/>  under About Us/Community Support.)
The bracelet, which comes in 10 different colour combinations, sells for $5 each. In recent days, due to the added publicity generated by last weekend’s Academy Awards and Laurie David’s participation in accepting the Oscar for An Inconvenient Truth, interest in the bracelets has grown, resulting in increased sales.
In a related development this week, in support of An Inconvenient Truth, many Roots stores began selling the DVD of the acclaimed documentary. When the film first came out in general release in 2006, Roots was an early proponent of the film, promoting it in stores in Canada and the United States. Roots has also promoted Laurie David’s recent book on global warming entitled The Solution Is You!
For a good source of easy, practical ways you can lessen your environmental footprint, go to www.roots.com <http://www.roots.com/> and click on The Source blog for Green Tips.

For more information, please contact:
Robert Sarner
Director of Communication and Public Affairs
Tel:416-781-3574, ext 4280
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