Roots Supports Dan Aykroyd in his new wine initiative
Friday, 15 June 2007

Celebrated actor holds press conference at Roots to launch eco-friendly winery

TORONTO – Actor/comedian Dan Aykroyd officially launched his line of Discovery Series of wines and announced plans for creation of the Dan Aykroyd Winery. At a press conference at the Roots flagship store in Toronto, Dan introduced the first two wines -- a Chardonnay and a Cabernet Merlot blend – in his name-branded wine portfolio.

Roots Co-Founder Michael Budman took part in the media event, hosting both his longtime friend Dan, and Murray Marshall, CEO, of Diamond Estates Wines and Spirits. An owner of four wineries, Diamond Estates is building the Dan Aykroyd Winery in Beamsville in the Niagara Peninsula in southern Ontario. Mr. Marshall said the groundbreaking on the $12 million, 45,000-square foot winery is scheduled for this fall and the winery will be operational for the fall 2008 harvest. It is designed by the award-winning, Toronto-based architectural firm of Moriyama and Teshima.

“I am very proud to lend my name to this winery,” said Dan, who was born in Ottawa. “It’s a true expression of my passion for the world-class wines of the Niagara region. This amazing facility is a symbol of my ongoing commitment to helping sustain the growth of the Canadian wine industry.”

The Dan Aykroyd Winery will feature a multi-level hospitality building that will pay tribute to the Niagara region and to Dan’s 30-plus years of work in film, music and television by showcasing some of his favourite memorabilia throughout the building. The winery’s hospitality building and production facility are designed with several environmentally sustainable elements including a geothermal heating and cooling system.

“Roots has always been proud to be associated with Dan Akyroyd and his many creative endeavours,” says Michael. “In addition to his enormous talents, he’s a true friend of Roots and a great supporter of Canada. He’s one of the best representatives of Canada in his field and beyond. His involvement in Ontario’s wine business will surely take it to an exciting new level. ”

Photo courtesy of enewsbuzz.com
ackroyd_wine.jpg


For more information, please contact:
Robert Sarner
Director of Communication and Public Affairs
Roots Canada
1400 Castlefield Ave.
Toronto, ON
M6B 4C4
Tel:416-781-3574, ext 4280
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
www.roots.com

 
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