Roots Participates in 'Earth Hour' Initiative
Wednesday, 19 March 2008
Stores to turn off lights in support of March 29 action against global warming

TORONTO – True to its environmental heritage, Roots is taking part in the Earth Hour project on March 29. Run by the World Wildlife Foundation, Earth Hour is a climate change initiative that calls on individuals and businesses around the world to turn off their lights for one hour as part of the fight against global warming.


Earth Hour will be taking place on Saturday, March 29 between 8 p.m. and 9 p.m. It started in 2007 as a local campaign in Sydney, Australia and this year was expanded to many countries. In Canada, numerous cities have announced that they will officially participate in this campaign.

In all stand-alone Roots stores still open at 8 p.m., we will turn off all non-essential lights. For some of our stores, legal and technical factors limit the degree of our participation. For stores situated in shopping malls, the terms of lease agreements with the landlords do not allow tenants to turn off all lights and close early. As a result, in such stores, we will turn off all non-essential lights, (where technically possible), to show our support for Earth Hour, albeit in a more symbolic manner. As most of our stand-alone stores will not be open at the time of Earth Hour, there will be no problem to turn off the lights in those locations.

The Roots observance of Earth Hour will also extend into cyberspace. To keep in sync with our real world stores, www.roots.com will close temporarily at 8 p.m. Eastern on March 29. The website will have a page explaining that the site is closed for 60 minutes as Roots takes part in Earth Hour.

The involvement of Roots in Earth Hour is in keeping with the company’s core values and our long established concern for the environment and our support for initiatives in its defense.

“We salute the organizers of Earth Hour for devising such an effective way of alerting people to the seriousness of climate change and showing how all of us can make a difference by making small adjustments to the way we live,” says Roots Co-Founder Michael Budman. “Roots is pleased to demonstrate its support for this action and encourage everyone to take part in Earth Hour. Only if individuals, organizations, government and businesses take action can we ever hope to meet the challenge of global warming and all its environmental consequences.”

For more information about Earth Hour, go to www.earthhour.org

Links to more videos:
Mayors Messages of Support for Earth Hour 2008
Nelly Furtado, Earth Hour 2008

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For more information, please contact:
Robert Sarner
Director of Communication and Public Affairs
Roots Canada
Tel: 416-781-3574, ext. 4280
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