February 06, 2009
ROOTS OPENS NEW STORE IN QUEBEC CITY
Company forges ahead with retail expansion in Canada in 2009
 

(TORONTO) This weekend, Roots will officially open the latest addition to its retail family. On Saturday, Roots Co-Founders Michael Budman and Don Green will be in Quebec City to host a special event to launch the new store. The celebration at the store is also timed to coincide with the Carnival Winter Festival now underway in Quebec City of which Roots is a sponsor.

Situated in the picturesque, historical old part of Quebec City, the new store is part of the current retail expansion program in Canada that Roots began in recent months with openings in Calgary and Oakville, Ontario.  In contrast to many other major brands in Canada, Roots is moving forward on the retail front this year after a strong and profitable 2008.Roots Opens New Store in Quebec City

Later this month, Roots will open another new store in Calgary (Market Mall), the first-ever devoted exclusively to Roots leather bags and accessories. In early April, the company’s flagship store in Vancouver on Robson St. will open after extensive renovations. Meanwhile, new locations of Roots stores will be opening in the next three months in Toronto, Vancouver and Ottawa.

This latest opening brings to three the number of Roots stores in the Quebec City area and a total of nine in the province. Throughout Canada, there are 114 Roots stores.

The new Quebec City store is located at 49 Rue de Buade in a beautiful 19th century three storey building a stone’s throw from City Hall. With its vintage feel of a log cabin, the interior of the 1,800 sq. ft store fits in perfectly with the neighbourhood and the Roots heritage and sensibility.  The walls are made of wood except for the existing stonewalls at the front and back of the store. Adding to the ambiance are the fireplace and brown leather club chairs.

“We’re thrilled to be opening a new store in the old part of Quebec City,” says Michael Budman. “Given its beautiful, genuine setting, it seemed a natural for Roots. We’ve been operating in Quebec for 35 years and we’ve always appreciated the great support that Quebeckers have shown for Roots. The opening of this new store also comes at the same time that we’re starting to make some new Roots products in Quebec.”Image of new Quebec City store

Like with almost all Roots stores built or renovated in recent years, many eco-friendly materials were used in creating the new Quebec City location including bamboo, reclaimed wood displays, reclaimed cedar tables for floor fixtures and a post-consumer product for the floors.

Historical Quebecois hand-carved signage adorns the exterior façade of the store while the inside is decorated with vintage images provided by the Carnaval de Québec featuring various carnival activities and full-size cutouts of the Bonhomme Carnaval, the official ambassador and emblem of the annual festivities.

The new store carries the full gamut of Roots apparel for men and women, including its acclaimed leather bags made in the Roots factory in Toronto and other products made in Quebec.

……………………………………………..

For more information, please contact:

Robert Sarner

Director of Communication and Public Affairs

Roots Canada

Tel: 416-781-3574, ext. 4280

rsarner@roots.com